The Perpetual Financial Group Inc. is an Atlanta based mortgage company. I created their corporate identity system, user interface design for their website and print collateral while I was the CCO for Skyymap, Inc. I told the owner Jon Bodan, that I was creating this identity system for him in case he grew in the coming years, which at the time he couldn't fathom having so much to get the then fledgling mortgage company off the ground. Within five years Beverly Pike and Associates merged with The Perpetual and the identity system I created was applied to this new addition.
The logo creation was a long process and there were numerous sketches and comps created before arriving at the final version. Jon received a questionnaire to narrow down the scope of his needs, likes and dislikes.
The website shown here was created in Flash and was art directed to create a personal feel that would let each client know they would get an individual solutions to their mortgage needs. Clients would be treated as individuals with unique needs rather than a “one size fits all” approach to mortgage products. Since The Perpetual does not rely on advertisements but word of mouth, having a soft sell approach, without grandiose language was important to set it apart from its contemporaries with their loud radio and grand standing tv spots.
The website had numerous departments and included a fully functioning radio player and a mortgage application section. The mortgage application would generate a pdf that could be imported into a mortgage software package. Each mortgage agent could log in and retrieve application pdf's allowing customers to fill them out at their leisure at home. At the time this was a major advancement to the volumes of paper needed to generate a mortgage application.
Over the past ten years I have created numerous print pieces not limited to but including business cards, legal sized folders, brochures and web ads.